If you think that marketing with email is so 1998, think again. Email marketing is almost as old as email itself, but it is still a vital method. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Use these tips to make marketing via email a fun and exciting venture for your business.
One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. These types of emails will provide your customers real value and encourage them to tell their friends about your company. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Include articles and information for your subscribers which is not available on your website. In addition, include an exclusive offer for your products. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
Sending an email to your list more than once every seven days is a bad idea. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
A major holiday is usually not the time for an important marketing campaign. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, you can take advantage of certain exceptions. This may include emails regarding things like Black Friday and other sales or specials that go on.
The importance of remembering to use branding in your e-mail marketing campaign can’t be understated. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will make your emails unique and instantly recognizable.
When it comes to emails, never rely on images to provide your subscribers with important information. Images are frequently not displayed automatically by many email clients, particularly web-based ones. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Put information that is the most relevant in text and use alt tags for images.
Be certain your e-mail marketing plan has an option for unsubscribing or opting out. Although less expensive than other forms of communication, email messages have a price tag. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. By applying the advice in the above article and continuing to search for new methods of improving your email promoting plan, then your plan should keep being effective for years.