Twitter Marketing: An Hour a Day

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Language:Chinese.Paperback. Pub Date: 2010-1-1 Pages: 478 Publisher: Wiley Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy. implementing thecampaign. and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontodays Twitterverse. discussing Twitters fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service. finding and attracting followers. usingsearch and other tools. and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitters usageand functionality. the book discusses all of the elements of asuccessful strategy. including how to scale the approach to yourcompany. set goals. define metrics. develop r…

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