Mobile marketing is becoming a vital part of any business plan. Implementing a plan can be overwhelming. There are so many techniques, codes, applications and formats to make sense of and choose the right ones. Here are some steps you can take to ensure you create a great mobile marketing plan.
Your printed advertisements should include QR codes for your technologically savvy customers. Those with smart phones and appropriate mobile devices can easily access specials or your website. All of your brochures, cards, and catalogs should have QR codes on them. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Write less but say more with the mobile content on your website. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Be short and concise with mobile marketing.
You might need to invest some money in optimizing your website to be used in a mobile format. Developing an appealing and effective mobile site may be a major challenge. If the job seems like beyond your scope, consider outsourcing it to professionals.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, hire a professional.
A successful standalone mobile platform must have a home base. You should want people to visit your webpage or keep them coming back to it. Do not focus your business on your mobile marketing endeavors solely.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Do what you need to accordingly.
If you want maximum effect from your ads, try and make them go viral. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should too. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Try everything you can to reach potential customers.
You need to use short code that is dedicated. You will pay more for this service, but it will assist you in protecting your brand. It also provides you with a degree of legal coverage.
It may be harder for people to navigate your website if they are doing so on their mobile device. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Improperly used SMS can backfire against you. This can be extremely intrusive. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This honesty will go a long way to building trust in your brand.
As this article has shown you, mobile marketing is the next wave of marketing techniques. Take the time to understand the new techniques that are available. This empowers you to determine which techniques are best suited to your specific business needs. These tips should help you get started.