Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level

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Praise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.” -Anne Holland, President, MarketingSherpa “Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you’ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.” -Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK “Baggott’s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.” -Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing “Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.” -Scott Burkey, Business Development Executive, Definition 6 “Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.” -Scott Maxwell, founder, OpenView Venture Partners

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Facebook Ad Marketing Tips For Beginners: Learn Basic Tips For Using The World’s Most Successful Marketing Platform

Facebook has 500 million active users with 50% of them logging on daily, so reaching people has never been easier in the history of this planet as it is right now. You don’t need to hire a marketing firm to handle the things you can do yourself. After reading this guide you will have a better understanding on how to market your product, business, or even yourself on Facebook with Facebook Ads.

One of the biggest advantages to advertising on Facebook is your ability to target specific groups of highly engaged people. In fact, compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate. That’s why I want to help teach you about Facebook Ad Marketing and help you with better understanding Facebook ads. This will help you get the most for your money and convert more sales with proper Facebook ad targeting.

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