Small Business Marketing – With 21st Century Apps and Maps (Cutting Edge Marketing Tips for Small Businesses)

Small local business owners are up against a tidal wave of technological innovations that have the power to either obliterate those who remain unaware of them . . . or offer an unprecedented opportunity to profit and crush the competition!

You won’t want to be left behind! Not after you read this book – if you’ve been sensing change has been in the air for awhile now, you’ll soon realize you’ve been right and will not only understand why, but learn what you’ll need to do about it.

Up to a point, DIY implementation will at least get you off on the right foot. Once you understand the right course of action, you can begin to re-allocate your current (likely ineffective) marketing budget and get help where you need it.

Small Business Marketing – with 21st Century Apps and Maps was written to bring you and other local small business owners (or those planning to start a small business) up-to-date on the game changing affect mobile technology has on business marketing.

It assumes that you own a business. If so,and you aren’t already up-to-speed on local and mobile marketing, this book will provide the illumination you need in order to save your business now and for the future!

Vera Ambuehl is the founder of Whidbey Marketing Maven in Oak Harbor, Washington. She’s been published Internationally through Toastmaster Magazine, is an approved Referral Partner of First Data Corporation, and is a member of the Local Internet Marketing Association (LIMA).

She helps local business owners with their online and mobile strategy through on-site training and services, as well as providing web content creation and other business writing services. Her training began in 2005, and her commitment to continuing education helps her remain on the cutting edge.

This book covers the following facets of small business marketing:

Online Reviews and Reputation Management – ideas for getting more positive reviews

Google Adwords for Local Businesses – will it help you to accept those 0 gift cards?

Google Wallet Transactions – What’s this all about, and who should you contact for more information?

Google + Local Pages – Helpful instructions so you can get started

Mobile Marketing – what is it, and should you care?

Mobile Apps – should you also have a mobile App?

Click the ‘Buy’ Button now to benefit from this valuable information! There’s no risk, and you won’t know how this book can help you until you’ve read it!

This book will not be right for anyone who’s determined to stick with the status quo, following the marketing methods that worked prior to the Internet’s prominence and the evolution of mobile technology.

If you’re open to change though, the content is most likely going to be easy to understand. So, if you’re still reading this description, go ahead, just get this book! Read it, then leave your feedback in the form of a review, your honest opinion will be welcomed.

If you like this book, watch for the next in this series!

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Mobile Marketing Misconceptions: Mobile Marketing For A Competitive Edge (Mobile Marketing For Small Business Book 3)

Mobile Marketing Misconceptions

It comes as no surprise that mobile marketing misconceptions are still existent in current times. Despite the warmer reception that it has been receiving, there are still many pundits who are either ignorant of mobile marketing, or do not have a clear idea of its definition and usage.

Why Is It Important? Traditional Marketing Has Always Done The Job
The biggest one, rather unfortunately, is that it really isn’t needed. Companies still look to traditional marketing strategies like print, radio and large-scale promotions and campaigns to increase interest and revenue, and hopefully these methods will still be able to pique the interest of the more powerful word-of-mouth. But if looked at closely, mobile marketing is an extension of word-of-mouth.

Companies who invest in mobile marketing use Facebook campaigns, mobile email promotions and even QR coding to share their information with a 1.2-billion strong demographic who use their mobile devices frequently on a daily basis. Any company not willing to invest in that kind of audience is wasting a great opportunity for growth. This is why small businesses take advantage of this format, especially when 84% of small companies investing affordable rates for this platform are enjoying greater deals of success these days.

Mobile Marketing, Mobile Advertising – It’s All The Same To Me
Terminology is the cause of another myth when it comes to mobile marketing; misconceptions of being referred to mobile advertising can be confusing at times. The difference boils down to one thing: consumer response. Mobile advertising only aims to entice the imaginations and desires of a consumer – they use the appealing content to please customers at face value only. Mobile marketing, however, is a different animal. The target is not just to appeal to a customer, but to encourage them to react (and eventually, respond) to promotions so that they may not only enjoy these perks, but also share their experiences with their network of peers. It’s similar, but the human engagement makes it more interesting.

New Payment Service, Greater Business Opportunities
For businesses, the landscape for purchase channels have changed; and it has come in the form of mobile payment. Apps such as the Starbucks Card (which is a partnership between the multi-national coffee company and Square Wallet, a mobile payment company) have been instrumental in the continuous progression of this medium.

Choosing The Right Platform
There are several known mCommerce platforms currently available right now, with more platforms being discovered on the way. The most common is billing payments through your mobile carrier. Telecom providers in the US like Verizon, AT&T, T-Mobile and Sprint have made this available through Zong, MoPay, PaymentOne and the like. This system allows the user to charge the purchase of items to their postpaid accounts. This is the most common platform used worldwide. Mobile providers also have features where users can send money to merchants or other people, much like what the M-PESA service in Kenya.

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