New markets always present challenges to new entrants and experienced players alike. A consistent perusal of markets helps you to prepare yourself for possible alterations in product’s profile and pitching strategy.
Paperback. Pub. Date: November 2011 Pages: 272 in Publisher: John Wiley Teaching photographers how to the use withsocial media to the grow their businessesWith the rapid rise of both digital photography. and withsocial media. amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter. Facebook. LinkedIn. and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you’ve been wondering which social media sites to use. how to use them. how often to use them. and more. this book is for you.Guides you through how to market your photography business on Twitter. Facebook. LinkedIn. Flickr. and other social media sitesShows you how to translate your use of social …
Online marketing just got easier This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age. It’s not our parents’ world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need: – Social marketing – Search engine optimization – ‘Paid’ advertising on Google/Facebook, and so on – Creating the perfect website that makes sales – And more …(Lots of tips and tricks on everything from Yahoo Answers to press releases) A word for those whom this book isn’t for: the goal of these tips is that you don’t get seduced by the siren call of all the gimmicks out there. There is always another ‘push button traffic’ tool or ‘magic bullet’ product that will try to get your attention (and money). If you are looking for a ‘get-rich-quick’ book, this is not it. Everything, including your website, requires planning and work – work that doesn’t always deliver return on investment overnight. Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing: – Sunday: Building the ultimate sales website – Monday: SEO: The backbone of any digital marketing strategy – Tuesday: Social media marketing madness – Wednesday: Pay per click (PPC) simplified and explained – Thursday: Mobile optimization and getting mobile users – Friday: Email marketing – why you should do it no matter what – Saturday: Other marketing tricks and tips in the modern world
Developing a digital banking presence is a daunting task, especially when you consider the financial resources and education needed to achieve telephone, online, mobile, and other digital banking capabilities. Where to start? That’s where this book comes in. It’s a quick and easy read, the tips are simple to implement, and you may even find a little banking humor to help you through the process.
There are other books written on this subject, but what is missing is an execution guide. We need a quick and dirty manual that tells us how to implement digital banking services. This is a short, to the point, and action-oriented (rather than theoretical) book.
Innovation is certainly required, but it’s not always about technology. Rather it is about using what you already have in different ways to create change. Not every bank or financial institution has huge resources, leadership that supports digital transformation, or fully engaged employees with a digital mindset. So the idea is to provide useful tips that you can execute easily in the current environment of your company – with or without significant investments.
Even if your company has been offering digital banking services, this book can help you build out that part of your business further by assisting with areas such as:
NEW USERS: How can you best encourage your existing customers to adopt online banking?
INCREASED USAGE: How can you get your customers to take advantage of the full range of digital services you provide?
IMPROVED SYSTEMS: Technology changes with remarkable speed, and users are always looking for ways to make their lives easier and their banking more secure. As the saying goes, “Life moves pretty fast …”
MULTI-CHANNEL BUSINESS NEEDS: How can you seamlessly incorporate your digital banking services with your business model?
EMPLOYEE BUY-IN: How can you get your frontline staff to embrace systems they may view as replacing … frontline staff?
Understanding Your System: Most importantly, you need to feel comfortable with digital banking and have a strong sense of where the market is going, what’s working, and what isn’t.
Digital banking is the future of financial institutions. This book will help you get there in simple, actionable steps. Whatever your position in your company, whether you’re enthusiastic about sailing forward or still uncertain about stepping off the dock, let’s take this journey together.