Using Google AdWords and AdSense

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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! learn fast, learn easy, using web, video, and audio Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques Tell Me More audio delivers practical insights straight from the experts

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Google Adwords PPC: Essential Strategies and Tips for Boosting ROI

You can get your company’s website found using search engine optimization and
content-driven marketing techniques. However, purchasing online advertisements plays an essential role in your overall marketing mix that can be highly profitable. Paid search covers a range of tools, from Google AdWords, Facebook, and LinkedIn to YouTube and Twitter advertisements and display advertising. This e-book focuses on paid search, with an emphasis on Google AdWords because that is where most of the money is spent and offers the most advanced features for tracking and managing your ads. Mastering AdWords before you test other paid advertising networks is the best way to learn the ins and outs of managing campaigns and getting results quickly.

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Advanced Google AdWords

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.

The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google’s system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. 

Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you’ll:

  • Discover how to craft winning ads
  • Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
  • Explore the intricacies of the Display Network and remarketing
  • Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
  • Utilize advanced bidding strategies
  • Understand how to best organize and manage an AdWords account
  • Learn how to successfully test everything from landing pages to ads

The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

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AdWords 101: A Guide For Beginners (AdWords University, Part 1)

Veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have absolutely no clue how to run an AdWords campaign or could use a refresher course.

Rather than give anecdotal lip-servcice to the efficacy of Google or AdWords, AdWords 101 dives right into the thick of the basics and how to get the mind acclimated to actually using AdWords. This beginning intro to AdWords kicks off the series and is aimed specifically to the beginning user’s needs, instructing the beginner how to start using AdWords quickly and painlessly and avoiding uneccessary forays into dubious temporary-oriented techniques.

Perfect for entrepeneurs or small interactive agencies who need help getting the hang of running AdWords campaigns–or even for agencies who simply want to solidify their current knowledge via a formal learning experience.

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“It doesn’t matter if you sell something online (like the popular digital information products) or if you simply want to drive more traffic to your site to make your telephone ring. However you do business (with your site as your primary form of business or as a brochure), you can use AdWords to generate visitors to your site? and possibly dollars to your bank. It doesn’t matter if you have zero business experience or whether you’re a seasoned veteran entrepreneur.

This book can be your guide and can show you everything you need to know to be successful with AdWords. This book will show you the step by step methods you need to make it happen. We’ll give you the road map you need to successfully advertise your business online. We’ll make it clear, but the action is up to you.”

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