Mobile Marketing Misconceptions
It comes as no surprise that mobile marketing misconceptions are still existent in current times. Despite the warmer reception that it has been receiving, there are still many pundits who are either ignorant of mobile marketing, or do not have a clear idea of its definition and usage.
Why Is It Important? Traditional Marketing Has Always Done The Job
The biggest one, rather unfortunately, is that it really isn’t needed. Companies still look to traditional marketing strategies like print, radio and large-scale promotions and campaigns to increase interest and revenue, and hopefully these methods will still be able to pique the interest of the more powerful word-of-mouth. But if looked at closely, mobile marketing is an extension of word-of-mouth.
Companies who invest in mobile marketing use Facebook campaigns, mobile email promotions and even QR coding to share their information with a 1.2-billion strong demographic who use their mobile devices frequently on a daily basis. Any company not willing to invest in that kind of audience is wasting a great opportunity for growth. This is why small businesses take advantage of this format, especially when 84% of small companies investing affordable rates for this platform are enjoying greater deals of success these days.
Mobile Marketing, Mobile Advertising – It’s All The Same To Me
Terminology is the cause of another myth when it comes to mobile marketing; misconceptions of being referred to mobile advertising can be confusing at times. The difference boils down to one thing: consumer response. Mobile advertising only aims to entice the imaginations and desires of a consumer – they use the appealing content to please customers at face value only. Mobile marketing, however, is a different animal. The target is not just to appeal to a customer, but to encourage them to react (and eventually, respond) to promotions so that they may not only enjoy these perks, but also share their experiences with their network of peers. It’s similar, but the human engagement makes it more interesting.
New Payment Service, Greater Business Opportunities
For businesses, the landscape for purchase channels have changed; and it has come in the form of mobile payment. Apps such as the Starbucks Card (which is a partnership between the multi-national coffee company and Square Wallet, a mobile payment company) have been instrumental in the continuous progression of this medium.
Choosing The Right Platform
There are several known mCommerce platforms currently available right now, with more platforms being discovered on the way. The most common is billing payments through your mobile carrier. Telecom providers in the US like Verizon, AT&T, T-Mobile and Sprint have made this available through Zong, MoPay, PaymentOne and the like. This system allows the user to charge the purchase of items to their postpaid accounts. This is the most common platform used worldwide. Mobile providers also have features where users can send money to merchants or other people, much like what the M-PESA service in Kenya.