For most people, NO is just the opposite: negative, draining, the antithesis of Yes. But what if everyone’s wrong? What if NO could actually be the most empowering word in the world? What if you could hit every quota, reach every income goal, and achieve every personal dream by simply learning to hear NO more often? Well, you can. Bestselling authors Richard Fenton and Andrea Waltz have teamed up with Network Marketing expert Ray Higdon to create the definitive guide for using the Go for No!® strategy to help you take your business to the level you’ve always dreamed possible!