Marketing Matters: Top Ten Tips to Increase Your Book Sales

Cassandra Carr, an author of more than fifty works who also has fifteen years of marketing experience and an MBA, offers writers ten tips for marketing in the new age of publishing. The book is written in a concise, easy-to-understand format aimed at either beginning writers or any writer who struggles with marketing and promoting themselves and their books.

Tip #1: Understand branding and platform and the differences between them
Tip #2: Know what to do BEFORE your book launches
Tip #3: Know what to do AT and AFTER your book launch
Tip #4: Make a decision about blogging, touring, and hopping
Tip #5: Publish as frequently as you’re reasonably able to
Tip #6: Be a good citizen
Tip #7: Use social media and author pages to your advantage
Tip #8: Make your website and newsletter work for you
Tip #9: Create a marketing plan and actually use it
Tip #10: Don’t stop marketing yourself or your books

If the idea of promotion leaves you in a cold sweat, let an author who’s been there and has the track record to prove it guide you on the simplest path to discoverability.

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How To Create Effective Facebook Pages For Businesses: A Beginner’s Guide (Marketing Matters)

Everyone has heard of the power of Facebook as a social network. Smart entrepreneurs have learned the secrets to using Facebook as a powerful marketing tool for their business.

Thanks to the recent changes at Facebook which encourage businesses to participate more actively in the network, marketers now have more opportunities that ever to promote their business free on Facebook.

Discover how to get started creating an effective business Facebook Page to act as the landing page for anyone interested in your business to interact with you.

Learn how to set up your page for maximum impact, and how to craft powerful offers and calls to action that will help you gain “Likes” and achieve your other business goals.

Learn how to write powerful descriptive copy and place the essential elements on your Facebook Page in order to get visitors to Like you and pass your information along to the people with whom they network on Facebook.

If you have never used Facebook, this guide can help you start today. If you have used Facebook but never created a business page, learn the best ways to create effective pages for your business goals, to help you boost your brand, to gain subscribers and increase your profits now.

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How To Create Effective Facebook Pages For Businesses: A Beginner’s Guide

TABLE OF CONTENTS

WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: HOW TO SET UP A FACEBOOK PAGE FOR YOUR BUSINESS
CHAPTER 2: CONNECTING WITH FACEBOOK USERS THROUGH YOUR ABOUT AND DESCRIPTION SECTIONS
CHAPTER 3: HOW TO ADJUST YOUR FACEBOOK PAGE SETTINGS
CHAPTER 4: USING FACEBOOK INSIGHTS
CHAPTER 5: HOW TO GET MORE FACEBOOK LIKES
CONCLUSION
FURTHER READING
CHECKLIST OF ACTION STEPS
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ABOUT THE AUTHORS

Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance. He is fascinated with Google’s many products and his mission is to keep an eye on their latest trends. In his spare time, he is mastering the art of marketing on all of the new Facebook platforms available.

Evelyn Trimborn is one of the main writers and editors for the popular business and finance website InsiderSecretsCorp.com. She is the author of over three dozen step-by-step guides in the Business Matters, Marketing Matters and Money Matters series from Eternal Spiral Books.

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How to Use Social Networking Sites to Promote Your Business: A Guide for Beginners (Marketing Matters)

++Third edition with all new material available for download now.++
Social media is everywhere these days. In only a few short years, social networks like Facebook and Twitter have gone from ‘cool’ sites for only a handful of avid Internet users, to some of the ‘hottest’ places in the world for getting your marketing messages across if you are a business owner.

Participating in social networking sites has the potential to be an invaluable marketing tool, creating opportunities to promote your business IF you follow a few simple rules and online etiquette. In the third edition of this popular guide, our top marketers review you what you need to know to get started with successful business promotion using social networking.

Thousands of other businesses are doing it, including all the top brands. So what are YOU waiting for? Download this guide and get started with the basics today.

Each chapter has action steps to complete to help you get started setting your social networking goals and marketing successfully. You will also find:

+how social networking can help your business and profits;
+a list of the top 35 social sites to market on;
+who is using these sites;
+how to get started with the top 4 sites;
+how to track and test your campaigns easily to measure your success;
+social networking do’s and don’ts;
and much more.

Don’t miss out on any more opportunities to market your business effectively, Or, if you are just starting up in business, use these sites to build your business and brand online quickly and effectively.
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Audience:
+Small business owners who are newcomers to social media
+Small business owners who are looking for additional marketing opportunities
+New small business owners looking for fast ways to get traffic to their new website or blog
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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE

ABOUT THE AUTHORS

INTRODUCTION

CHAPTER 1: WHAT IS SOCIAL NETWORKING?

CHAPTER 2: IS THERE ANYBODY OUT THERE?

CHAPTER 3: THE BENEFITS OF SOCIAL NETWORKING

CHAPTER 4: HOW SOCIAL NETWORKING GROWS YOUR BUSINESS

CHAPTER 5: HOW TO USE SOCIAL NETWORKING TO PROMOTE YOUR BUSINESS

CHAPTER 6: 35 TOP SOCIAL NETWORKING SITES TO INVESTIGATE

CHAPTER 7: FOUR TOP SOCIAL NETWORKING SITES AND HOW THEY CAN HELP GROW YOUR BUSINESS
+HOW TO USE FACEBOOK TO PROMOTE YOUR BUSINESS

CHAPTER 8: HOW TO USE TWITTER TO PROMOTE YOUR BUSINESS

CHAPTER 9: HOW TO USE LINKEDIN TO PROMOTE YOUR BUSINESS

CHAPTER 10: HOW TO USE GOOGLE+ TO PROMOTE YOUR BUSINESS

CHAPTER 11: A SUMMARY OF THE PREVIOUS 4 CHAPTERS

CHAPTER 12: SOCIAL NETWORKING TIME AND BUSINESS CONSIDERATIONS

CHAPTER 13: SOCIAL NETWORKING DOS AND DON’TS

CONCLUSION

CHECKLIST OF 10 ACTION STEPS

FURTHER READING
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ABOUT THE AUTHORS

Jeff A. Hamilton is the author of over a dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books. Evelyn Trimborn is one of the co-founders of Accent Marketing Group, Inc. and the author of over eighty self-help guides designed to help you accomplish your personal and professional goals.

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How to Use Pinterest for Marketing Purposes: Basics for Beginners (Marketing Matters Book 4)

Pinterest is the most rapidly growing social networking site on the Internet, already number three on the list of top sites, and continuing to gather loyal users to add to the more than 21 million who have signed up.

Pinterest is a highly visual social network that acts as a virtual pinboard to let users pin pictures of things in which they are interested and share them on their pinboards. You can also invite other people to pin on your board to collaborate on a variety of projects.

If you have already heard all the buzz about Pinterest but are not sure how to use it to help market your business, this beginner’s guide has been designed with you in mind.

You can get started as quickly as possible on this fast and fun social network with the help of this fully-illustrated guide. Learn how to set up your account on Pinterest, how to pin, and how to follow people.

Find out more about the many ways that people are using Pinterest, and how you can network with them in order to present the products and services in your niche that you wish to sell.

Discover ten of the top ways that savvy marketers are using Pinterest to drive traffic to their websites and boost sales. Learn how to interact with the ideal customers in your niche through comments and repinning.

In this guide, you will also learn about the legal issues that have been raised with reference to using images, and how to prevent your intellectual property from being misused, as well has how to avoid infringing upon anyone’s copyright yourself.

Begin creating your own niche-related pin boards to help expand your marketing campaigns at this increasingly powerful social networking site that is driving ecommerce online through its visuals, price tags, product bundles, and more.

If you have heard all about Pinterest but have no idea what all the fuss is about, use this guide to get started today utilizing this visually-based social marketing site to help drive traffic, give your brand more exposure, and learn what is truly on the minds of the people in your target market.

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TABLE OF CONTENTS

WHAT’S IN THIS GUIDE
DISCLAIMER
INTRODUCTION
CHAPTER 1: GETTING STARTED WITH PINTEREST
CHAPTER 2: FINDING YOUR WAY AROUND PINTEREST
CHAPTER 3: HOW TO USE PINTEREST TO HELP PLAN AN EVENT
CHAPTER 4: FOLLOWING AND FOLLOWERS ON PINTEREST
CHAPTER 5: TEN POWERFUL WAYS TO USE PINTEREST FOR BUSINESS
CHAPTER 6: HOW ORDINARY PEOPLE ARE USING PINTEREST, AND HOW YOU CAN CASH IN ON THESE TRENDS
CHAPTER 7: PROMOTING YOUR WEBSITE THROUGH PINTEREST
CHAPTER 8: PINTEREST AND POTENTIAL COPYRIGHT CONCERNS
CONCLUSION
FURTHER READING
APPENDIX: CHECKLIST OF WAYS TO MARKET USING PINTEREST
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ABOUT THE AUTHORS

Evelyn, Jeff and Martin are the authors of more than 100 online business and marketing guides for beginners to the world of ecommerce.

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How to Make Money Online as an Affiliate Marketer Even Without a Website: Basics for Beginners (Marketing Matters Book 40)

Affiliate marketing is a multi-BILLION dollar industry, not only in the United States, but around the world. It is ideal for anyone who wants to work at home to earn extra money, or replace a salary lost in the economic downturn. Affiliate marketing is also an excellent way for those on fixed incomes to earn more using their basic computer skills and a few handy online tools.

Learn how to get started as an affiliate marketer for –you don’t even need a website. All you need is a bank account to deposit your earnings into for your new business, a willingness to learn, and a bit of time and effort each day.

The action steps provided at the end of each chapter of this guide will give you the blueprint for a successful affiliate marketing business that will work for you around the clock, every single day of the year, even when you are not sitting at your computer.

Affiliate marketing is NOT a get-rich-quick scheme or a scam on the Internet. Discover the best ways to deal with reputable companies and top brands such as Amazon and eBay. Help them sell their valuable products and services in exchange for a commission. If you can copy and paste, you can become a successful affiliate marketer, even if you don’t have a cent to spare and no website.

If you already have do have a website, but it has failed to live up to your high hopes, affiliate marketing can also offer you whole new streams of income and profits to grow your business and gain the kind of financial freedom you’ve been longing for. Download this guide, follow the action steps, and create whole new streams of income through your affiliate marketing.
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TABLE OF CONTENTS
INTRODUCTION
CH 1: WHY BECOME AN AFFILIATE MARKETER?
CH 2: GETTING STARTED AS AN AFFILIATE MARKETER
CH 3: DO YOU WANT TO MAKE MORE MONEY ONLINE AS AN AFFILIATE MARKETER?
CH 4: WHERE TO FIND GOOD AFFILIATE PROGRAMS
CH 5: TOP REASONS TO BECOME AN AFFILIATE MARKETER
CH 6: HOW YOU CAN BE AN AFFILIATE MARKETER EVEN WITHOUT A WEBSITE
CH 7: BECOME AN AFFILIATE MARKETER EVEN WITHOUT A WEBSITE
CH 8: HOW TO UNDERSTAND YOUR AFFILIATE LINKS
CH 9: YOUR ACTION STEPS AS AN AMAZON AFFILIATE
CH 10: OTHER WAYS TO PROMOTE THROUGH AMAZON ASSOCIATES AFFILIATE PROGRAM WITHOUT A WEBSITE
CHAPTER 11: MORE ACTION STEPS IF YOU ALREADY HAVE A WEBSITE
CH 12: HOW TO FIND GREAT AFFILIATE PRODUCTS NOW
CH 13: MORE INFORMATION ON HOW TO FIND GREAT AFFILIATE PRODUCTS
CH 14: WHY AN AFFILIATE MARKETPLACE?
CH 15: SELLING DIGITAL PRODUCTS COULDN’T BE EASIER – OR MORE PROFITABLE
CH 16: HOW TO FIND OTHER GREAT AFFILIATE PROGRAMS
CH 17: WHAT TO LOOK FOR IN A GOOD AFFILIATE PROGRAM
CH 18: GOOD REPORTING
CH 19: GO FOR GOOD COMMISSIONS
CH 20: YOUR COMMISSION IS YOUR DISCOUNT, TOO
CH 21: WHAT YOU NEED TO KNOW ABOUT RECURRING COMMISIONS
CH 22: HOW TO FIND PRODUCTS TO PROMOTE WHICH HAVE RECURRING BILLING
CH 23: OTHER KEY THINGS TO LOOK FOR IN A GOOD AFFILIATE PROGRAM
CH 24: PAYMENT THRESHOLDS
CH 25: PAYMENTS FOR BACK-END OFFERS OR ONE-TIME OFFERS
+ 11 more chapters and 4 Appendices, Resources and more.
+++
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of over 80 marketing and business guides designed to help readers gain the skills they need to succeed online.

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