Cassandra Carr, an author of more than fifty works who also has fifteen years of marketing experience and an MBA, offers writers ten tips for marketing in the new age of publishing. The book is written in a concise, easy-to-understand format aimed at either beginning writers or any writer who struggles with marketing and promoting themselves and their books.
Tip #1: Understand branding and platform and the differences between them Tip #2: Know what to do BEFORE your book launches Tip #3: Know what to do AT and AFTER your book launch Tip #4: Make a decision about blogging, touring, and hopping Tip #5: Publish as frequently as you’re reasonably able to Tip #6: Be a good citizen Tip #7: Use social media and author pages to your advantage Tip #8: Make your website and newsletter work for you Tip #9: Create a marketing plan and actually use it Tip #10: Don’t stop marketing yourself or your books
If the idea of promotion leaves you in a cold sweat, let an author who’s been there and has the track record to prove it guide you on the simplest path to discoverability.
The 50 tips in “High Conversion E-Mail Copywriting” can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. “High Conversion E-Mail Copywriting” is a quick and easy guide to taking your e-mails to the next level of performance and success.
Understanding corporate video marketing is essential for business owners, marketing executives, and marketing agencies. I have compiled a series of articles and resources to help you understand how video marketing can increase your sales and grow your business. Within these pages are insights into why your business needs video, how your business can benefit from using video, how to plan a successful video production and how to leverage your video online after it’s complete.
The 50 tips in High Conversion E-Mail Copywriting can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. High Conversion E-Mail Copywriting is a quick and easy guide to taking your e-mails to the next level of performance and success.
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