Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits

Mobilize Your Customers – Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, “What is the best form of advertising?” Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn’t it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. It’s also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know: Mobile traffic has 6 time higher purchase intent than online advertising In 2014 mobile internet traffic will exceed desktop traffic online 60% of mobile phones will be Smartphones at the end of 2012 Consumers spend 23% more time with mobile apps then they do on mobile websites 78% of consumers trust peer recommendations 80% of consumers will decide NOT to buy based on negative reviews One negative review can reduce your revenue by 5%-9% These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have tw

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