Mobile Marketing

MOBILE MARKETING

( Kindle Edition, Buy or Download Free on Amazon)

WHAT’S INSIDE
Key Concepts
Types of Mobile Devices
Mobile Device Attributes

Planning Your Mobile Marketing Strategy
1. Setting Objectives and Goals
2. Research and Planning
3. Competitive Analysis
4. Technical and Marketing Guidelines for Mobile
5. Understanding Mobile Marketing Limitations and Challenges

Implementing Your Mobile Marketing Strategy

1. Developing a Mobile Friendly Website
2. Mobile Marketing Guidelines
3. Six Key Mobile Marketing Tactics
4. Mobile Commerce as a Business Activity
5. Mobile Privacy Issues
6. Mobile Security
Measuring the Impact of Your Mobile Marketing Strategy
Future of the Mobile Device Market (including emerging trends and technology

About Author,
John Wright , Leading Business consultant for Fortune 500 companies

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