Mobile marketing has replaced internet marketing as the new frontier in the marketing world. Read on to find tips and tricks to make mobile marketing campaigns that are easy and effective.
Don’t send random messages to your customers. When you message your customers, be sure that you have something important to tell them. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers are looking to get information, not some funny texts they expect to get from a friend.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Customers can then use their smart phones to reach your website and find coupons. You could include QR codes on your business cards, flyers or magazine ads. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Stay with your principles to keep you on the right track.
Avoid sending texts early in the day or too late at night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
Try using dedicated short code. It will cost more but go a long way in securing your brand. You’ll also get some legal coverage.
Put any and all links on your webpage if your company is geared for social networking sites. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. It can annoy people and feel intrusive. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. A policy of honesty is the best way to build trust with your customers.
Your advertising and promotional messages can always be made better. Also, you should always be aware of what is happening with your competition! This article should have given you some ideas on how to keep a competitive edge in the innovative world of mobile marketing technologies.